Spotlight: Kid Cudi

For those of you who don’t know who SCOTT MESCUDI aka Kid Cudi is, (everyone on earth should know this guy by now), he’s a rapper from Cleveland Ohio, signed under Kanye West’s G.O.O.D Music label. Not only does he rap, he also sings, produces, plays guitar, writes, directs, and acts. This guy can pretty much do anything. After relocating to NYC and working for BAPE NY, his music career took off. Cudi is mostly known of his Pursuit of Happiness track, which was remixed by Steve Aoki and soundtracked for the movie Project X. Let’s not forget that he’s a fashion icon as well.

I’ve discovered Kid Cudi by an accident back in 2009. I decided to watch music videos one day and I came across the video “Day’N’Nite.” I fell in love with the video’s graphics, which made me want to watch more of his videos. I ended up going on youtube and finding Cudi’s A Kid Named Cudi” mixtape. The first song that I absolutely fell in love with was “The Prayer.”



After listening to a few mixtapes, I became a huge Cudi fan. He has such a unique sound that amazes me. “Man On The Moon : End of The Day” was released in September of 2009, and I was addicted to that album. I listened to the album straight through everyday for almost a year. Kid Cudi currently has 6 albums, which include “Man On The Moon, Man On The Moon II, Indicudi, WZRD, Satellite Flight, and his latest project, Speeding Bullet 2 Heaven. I don’t have a favorite Kid Cudi track because they’re all amazing in their own way.


Cudi also co-produces many of his own music videos that I can honestly say, are some of the trippiest music videos I’ve ever seen. Many of them, such as “Pursuit of Happiness [Megaforce Version],” seem to give the visuals of what a drug trip would be like. What makes me enjoy them the most is that they’re unheard of. Most music videos these days are very similar to each other, but Cudi thinks outside of the box when it comes to his videos. He aims to be different from everyone else, making his ideas epic.

Cudi is also known to be a very down to earth artist, whom reflects his personality through his sound. His music appeals to the creative mind. I love him as an artist, but even more personality wise because he reminds the world that he’s still a “regular” person. He’s silly, friendly, and cares so much about his fans. I personally know so many people who were struggling with self confidence, who feel that if it wasn’t for Kid Cudi’s music, they wouldn’t be who they are today. His music reminded them that they are never alone and that when you’re down, life always gets better.

Cudi does a lot of solo projects, but still has so many epic collaborations under his belt. He has collaborated with artists including but not limited to Chip The Ripper, A$AP Rocky, Snoop Dogg, 88 Keys, Jay-Z, Big Sean, Pusha T, Common, Charlie Wilson, Big Boi, Steve Aoki, and of course Kanye West. Cudi has played a big role in Kanye West’s G.O.O.D. Fridays and G.O.O.D. Music’s mixtape releases.

motmAfter a few great albums of amazing productions, and self righteous lyrics, Cudi began his acting career. He’s played in a bunch of movies and television shows, with one of my personal favorites being “How To Make it in America.” The show only ran for two seasons, but I would recommend anyone to watch it. That show has given me the extra motivation I needed to build my own brand and become successful.

Overall Kid Cudi will forever be dope in my eyes. I can count on Cudi to remain his silly, witty self without giving into the pressure of the industry to change his image and who he really is. I’m looking forward to any future projects Cudi may be working on.


Pursuit of Happiness [Megaforce Version]

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